In February 1926, Hans Wilsdorf registers the brand "The TUDOR" and begins to manufacture watches that bear that mention on the dial. Just after the end of the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand its own identity. On March 6, 1946, he created "Montres TUDOR S.A.", specializing in both men's and women's models. Rolex would guarantee the technical, aesthetic and functional characteristics, as well as distribution and after-sales service.